About 30% of Sweden´s population, or some 2.8 million people, live within a radius of 170 km from Jönköping. This means that the city has an important strategic location, being within close proximity to the other Nordic countries, as well as the European Continent.
From its foundation in the Middle Ages, Jönköping has always maintained its position as an important market and meeting place at the junction of south Sweden´s major national roads and highways. Because of its strategic location, Jönköping has now become a leading logistics centre for the Nordic markets.